Silver Candlesticks 3704-2042

The 1950s were a time of great cultural and technological change, marked by the emergence of rock 'n' roll, the birth of the "Beat" Generation, the launch of Sputnik, and the beginning of the space race. These events, and the knowledge that the world was living in a nuclear age, contributed to the development of an aesthetic known as the "Atomic Age," which was reflected in various aspects of design, including jewelry.
In 1947, Christian Dior introduced a new look in fashion that brought back a more feminine silhouette, rejecting the somber styles that had been popular during wartime. This new look, featuring a fitted bodice and décolleté neckline atop a full skirt flowing out from a tight-fitted waistline, called for a revised design aesthetic for the jewelry and accessories that accompanied it. Jewelry during this time was characterized by a trend towards more elaborate and ornate pieces, with the phrase "the more the merrier" seeming to apply.
To complete this elegant and stylish look, diamonds set in platinum were often worn across the feminine décolletage and on the ears, which were newly revealed by upswept hair held in place by diamond clips. The DeBeers Diamond Corporation ensured that the demand for diamonds would not wane with their "A Diamond is Forever" campaign, which promoted the use of diamonds at all income levels, particularly the rapidly growing middle class. They also cleverly awarded prizes to jewelers worldwide who incorporated beauty, design, function, and diamonds into their modern compositions.